The Challenge
Why does our targeted audience not understand our app?
Tabella is a social networking app for Catholic communities where Catholics can stay connected digitally to their churches and groups and grow in their faith. Currently, Tabella's audience does not understand the purpose of the app and what it features. My team and I were tasked with understanding why users are confused about what their app has to offer and providing solutions.
The Solution
Design an informative onboarding flow & home feed.
With the research I conducted, I concluded that there was a lack of information for new users to better understand the app's purpose upon creating an account. Their existing app does not have a home feed at all. I created an onboarding flow that allows new users to see what their app features before creating an account as well as designing a home feed.
Discover
Given the short time period we had (5 weeks), I conducted 3 user interviews and a competitive analysis to better understand the problem and the product.
User Interview Highlights and Competitive Analysis
Participant screening criteria:
Practicing Catholic
Uses some type of social media
Tech-savvy
Keeps up with their church community and faith
Competitive Analysis
Ideate
While I was conducting my analysis of the top religious social apps, I noticed a lot of these apps lack an onboarding process. With the exception of Awaken, most apps did not inform the user before creating an account of what their app is mainly about.
User Flow
I wanted to create an onboarding flow that was quick, easy, and informative.
The current user flow for the Tabella app takes the user from signing-up straight to their media feed. This might be the reason why users do not get what is the purpose of their app because there isn't any information about what their app features upon creating an account.
Design
Designing the high-fidelity screens
Test & Improvements
After designing my high-fidelity wireframes, I created a prototype for my usability testing. Due to time constraints, I was only able to do 3 usability tests. The overall feedback was great except for one finding.
Before
After
Conclusion & Results
I am excited to conclude, after the second round of usability testing, 90% of users felt more informed about the type of app they were signing up for. The new onboarding flow allowed new users to have a quick tour of what their app has to offer.
Prototype
* Enable cookies if the prototype does not show up.
*Click around and explore😊